How can sales promotions be managed more effectively?

In a world where market challenges are constantly evolving, effective management of sales promotions is becoming more crucial than ever. Energy crises and inflation have brought the weight of consumer spending on promotions back into focus.

Therefore, what portfolio and promotional strategy should you use to improve your sales without cannibalizing shelf space?

At ezyperf, we have developed a sales promotion management solution:ezyPromo. It is a management module designed to meet the current challenges faced by large retailers and manufacturers.

What solution can improve the management of sales promotions?

Our ezyPromosolution is used to manage a promotional portfolio in line with the commercial strategy.

With our operational management solution, you can:

✅ Define and propose a promotional plan tailored to your business, seasonal trends, and customers.
✅ Manage a NIP (New Promotional Instruments) plan and measure performance using KPIs.
✅ Interact with field tools to reactivate, boost, and adjust ongoing operations.
✅ Ensure the reliability and consistency of data across the entire promotional data chain (category manager, sales professionals, area managers, sales departments, and management control).

In addition, our ezyPromotool is also a budget management tool that facilitates promotional monitoring and PIN commitments. Finally, it provides a unique vision shared by all stakeholders thanks to consolidated and tailored reporting.

Why choose our sales promotion management solution?

With our ezyPromomanagement software, enjoy multiple benefits:

→ Maximize the profitability of your promotional plans by increasing your productivity by 100%, freeing up valuable time from repetitive tasks.

→ Simplify collaborative work and encourage synergies: store, record, share, and validate your information via workflows, with the option to add comments on a centralized platform.

→ Measure performance and accelerate decision-making with metrics, dashboards, and real-time reporting.

→ Track the progress of your promotions by entering, prioritizing, and validating each step of the process.

→ Be fully interconnected with all your tools thanks to interfaces that allow data import and export, ensuring seamless integration with all your existing tools.