Case Studies
ezyperf for purchases
How do you trade off selling price, brand value and margin?
Context
Explosion of sunflower oil prices linked to the conflict in Ukraine and then unavailability of the material forcing reformulation
Issue
How do you trade off selling price, brand value and margin?
Issues
- Be able to make a complex decision within a time limit (2 months)
- To find the right balance between price increase and brand image degradation due to reformulation while controlling the margin
Business Benefits
- Be able to make a decision quickly thanks to a cockpit containing all the key information
Context
Explosion of sunflower oil prices linked to the conflict in Ukraine and then unavailability of the material forcing reformulation
Issue
How do you trade off selling price, brand value and margin?
Issues
- Be able to make a complex decision within a time limit (2 months)
- To find the right balance between price increase and brand image degradation due to reformulation while controlling the margin
Business Benefits
- Be able to make a decision quickly thanks to a cockpit containing all the key information
How does ezyachats facilitate piloting?
- The CODIR visualises its 4 decision-making axes on a synthetic screen
- The CODIR can measure the impact of its action plan
- The CODIR can monitor the implementation of the action plan within the given timeframe
What is the added value of ezyperf :
- The data is centralised
- Analysis and decision making are simplified
- Bringing serenity in an anxiety-provoking crisis context
- Actions are updated in real time
- The visual ergonomics facilitate a better understanding of the control
User benefits
- The various CSR, coverage, consumer prices and margins information are grouped together in a single visual cockpit
- Risks are appropriately mapped
- Actions are steered in a collaborative manner
- Purchasing
- Drinks
