How to optimize sales promotion management?

In a world where market challenges are constantly evolving, the effective management of trade promotions is becoming more crucial than ever. Energy crises and inflation have put the weight of the consumer's purchase of promotions back in the spotlight.

So, what portfolio and what promotional mechanics are needed to improve your sales without cannibalizing the back of the shelf?

At ezyperf, we have developed a solution for managing sales promotions: ezyPromo. It' s a management module designed to meet the current challenges faced by supermarkets and manufacturers.

Which solution for improving sales promotion management?

Our ezyPromosolution is used to manage a promotional portfolio in line with sales strategy.

With our operational management solution you can :

✅ Define and then propose a promotional plan adapted to your business, seasonality and customers.
✅ Pilot a NIP (New Promotional Instruments) plan and measure performance through KPIs.
✅ Interact with field tools to reactivate, boost, adjust ongoing operations.
✅ Make data reliable and unified across the entire promotional data chain (category managers, sales professionals, sector managers, sales departments and management controls).

What's more, our ezyPromotool is also a budget management tool that facilitates promo monitoring and PIN commitments. Finally, a single vision shared by all players, thanks to consolidated, customized reporting.

Why choose our sales promotion management solution?

With our ezyPromocontrol software, you benefit from a host of advantages:

→ Maximize the profitability of your promotional plans by increasing productivity by 100%, freeing up valuable time from repetitive tasks.

→ Simplify collaborative working and encourage synergies : store, record, share and validate your information via workflows, with the option of adding comments on a centralized platform.

→ Measure performance and speed up the decision-making process with measurement indicators, dashboards and real-time feedback.

→ Track the progress of your promotions by entering, prioritizing and validating each stage of the process.

→ Be fully interconnected with all your tools thanks to data import and export interfaces, ensuring seamless integration with all your existing tools.